Name: Transicion Al Oceano Azul, La (in Spanish)
Price: 28.73 EUR
Availability: InStock
Rating: 5 (3 reviews)
Author: W. Chan Kim; Kim W. Chan
ISBN: 9788492921843

portada Transicion Al Oceano Azul, La (in Spanish)

Transicion Al Oceano Azul, La (in Spanish)

Type

Physical Book

Author

Kim W. Chan

W. Chan Kim

Other

Renée Mauborgne

Helena Alvarez De La Miyar

Publisher

Ediciones Urano

Year

2018

Language

Spanish

Pages

336

Format

Paperback

Dimensions

22.9 x 15.0 x 2.5 cm

Weight

0.48 kg.

ISBN13

9788492921843

Edited in

España

Edition No.

Synopsis "Transicion Al Oceano Azul, La (in Spanish)"

Despues de mas de diez anos del exito mundial de La estrategia del oceano azul, con mas de 4 millones de ejemplares vendidos y traducido a 44 idiomas, llega la esperada continuacion del libro que ha marcado un antes y un despues en la estrategia de empresas y emprendedores de todo el mundo. En La transicion al oceano azul los autores nos muestran como ir mas alla de la competencia con otras empresas. Basandose en ejemplos y experiencias reunidas durante mas de diez anos de aplicar la estrategia del oceano azul en distintas empresas de todo el mundo, ahora nos ensenan de forma practica como escapar de los mares rojos y adentrarnos en los azules. No importa cual sea el tamano de tu empresa, las herramientas y consejos de este libro seran imprescindibles para sobrevivir en un entorno cada vez mas cambiante en el que hay que buscar oceanos azules y saber la forma de ir hacia ellos. / This is the essential follow up to Blue Ocean Strategy, the classic and 3.6 million copy global bestseller by world-renowned professors W. Chan Kim and Renee Mauborgne. Drawing on more than a decade of new work, Kim and Mauborgne show you how to move beyond competing, inspire your people's confidence, and seize new growth, guiding you step-by-step through how to take your organization from a red ocean crowded with competition to a blue ocean of uncontested market space. By combining the insights of human psychology with practical market-creating tools and real-world guidance, Kim and Mauborgne deliver the definitive guide to shift yourself, your team, or your organization to new heights of confidence, market creation, and growth. They show why nondisruptive creation is as important as disruption in seizing new growth.

Kim W. Chan

(Author)

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W. Chan Kim is the Bruce D. Henderson Chair Professor of Strategy and International Management at INSEAD for the Boston Consulting Group.

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Renée Mauborgne

(Other)

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Renée Mauborgne (born in 1963) is an American economist and business theorist. She is a professor of strategy at INSEAD, a business school based in France. Mauborgne is also co-director of the INSEAD Blue Ocean Strategy Institute, based in Fontainebleau.

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Customers reviews

Andres Nolberto Vallejo Moreno Thursday, June 18, 2020
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MAGNIFICA RECOMENDACION
00
Lía Mejía Tuesday, October 04, 2022
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Excelente, una muy buena referencia para el management.
00
Rigo Italo Sunday, January 08, 2023
Verified Purchase
Muy Bueno. Un gran complemento de Océano Azul 1.
00

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Transicion Al Oceano Azul, La (in Spanish) - W. Chan Kim; Kim W. Chan

Synopsis "Transicion Al Oceano Azul, La (in Spanish)"

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