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portada The Four Pillars of Politics: Why Some Candidates Don't Win and Others Can't Lead
Type
Physical Book
Author
Publisher
Language
English
Pages
124
Format
Paperback
Dimensions
22.6 x 15.0 x 0.8 cm
Weight
0.20 kg.
ISBN13
9781498507240
Categories

The Four Pillars of Politics: Why Some Candidates Don't Win and Others Can't Lead

Larry Powell (Author) · James T. Kitchens (Author) · Lexington Books · Paperback

The Four Pillars of Politics: Why Some Candidates Don't Win and Others Can't Lead - Kitchens, James T. ; Powell, Larry

New Book Imported to Austria
Delivery: 03 Jul - 07 Jul Shipping: 4 to 5 business days.
64,80 €
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64,80 €

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Synopsis "The Four Pillars of Politics: Why Some Candidates Don't Win and Others Can't Lead"

The Four Pillars of Politics provides a uniform foundation for evaluating political campaign strategies. The four pillars identified in this book--fear, national narcissism, consumerism, and religion--serve as attitudinal anchors that American voters use in making their voting decisions. The dominant pillar may change from election to election, leading to situations in which a candidate who wins in one election may be defeated four years later. Kitchens and Powell examine how political communication is understood by combining these four pillars with the related matrix of attitudes, beliefs, and values that are integral components of the American culture. The Four Pillars of Politics will appeal to scholars of political science, communication studies, and journalism.

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