Name: the essentials of marketing research
Price: 292.53 EUR
Availability: InStock
Author: Silver, Lawrence ; Stevens, Robert E. ; Wrenn, Bruce
ISBN: 9780415899291

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portada the essentials of marketing research

Type

Physical Book

Author

Publisher

Language

English

Pages

376

Format

Hardcover

Dimensions

25.4 x 17.8 x 2.2 cm

Weight

0.87 kg.

ISBN

041589929x

ISBN13

9780415899291

Edition No.

0003

Synopsis "the essentials of marketing research"

Identifying and assessing the ways in which changes in the marketing mix affect consumer behavior is key to a successful marketing strategy.The Essentials of Marketing Research guides the student in designing, conducting and interpreting marketing research. This comprehensive textbook covers the full range of topics, including: Secondary research and data mining Internet marketing research Qualitative and exploratory research Statistical analysis Marketing research ethics With learning objectives at the beginning of each chapter, a host of cases and a comprehensive companion website, this book offers a range of tools to help students develop and test their research and analytical skills.

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the essentials of marketing research - Silver, Lawrence ; Stevens, Robert E. ; Wrenn, Bruce

Synopsis "the essentials of marketing research"

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