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portada sunday drives: nostalgic reminiscing with the best of burma-shave
Type
Physical Book
Author
Publisher
Year
2006
Language
English
Pages
120
Format
Hardcover
Dimensions
22.9 x 15.2 x 1.1 cm
Weight
0.34 kg.
ISBN
0595676944
ISBN13
9780595676941
Categories

sunday drives: nostalgic reminiscing with the best of burma-shave

Michael Larson (Author) · Jill Larson Sundberg (Author) · iUniverse · Hardcover

sunday drives: nostalgic reminiscing with the best of burma-shave - Larson, Michael ; Sundberg, Jill Larson

New Book Imported to Austria
Delivery: 02 Jul - 06 Jul Shipping: 4 to 5 business days.
17,81 €
Import costs and 10% VAT included in the price ✅
17,81 €

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Synopsis "sunday drives: nostalgic reminiscing with the best of burma-shave"

The Burma-Shave craze reached its zenith during the 1950s, with more than 7,000 signs posted across the United States. To market Burma-Shave, Allen Odell, an advertising wordsmith, devised the concept of sequential signs to sell his shaving cream. Typically, six signs were erected, with each of the first five containing a line of verse, and the sixth trumpeting the brand name. Burma-Shave signs appeared in every state except Arizona, Nevada and New Mexico. The creative people at Burma-Shave, as well as customers who sent in jingles of their own, ultimately created more than 600 of the rhymes. In the world of advertising, Burma-Shave stood as unique, creating signs that became a part of the popular culture. Although the Burma-Shave company is no more, these fun little rhymes hold great nostalgic value for those of us who fondly remember them from our Sunday drives.

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