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portada Strategic Advertising Mechanisms: From Copy Strategy to Iconic Brands
Type
Physical Book
Publisher
Author
Year
2021
Language
English
Pages
176
Format
Paperback
Dimensions
24.6 x 16.5 x 2.0 cm
Weight
0.68 kg.
ISBN13
9781789384307
Categories

Strategic Advertising Mechanisms: From Copy Strategy to Iconic Brands

Gómez, Jorge David Fernández (Author) · Intellect (UK) · Paperback

Strategic Advertising Mechanisms: From Copy Strategy to Iconic Brands - Gómez, Jorge David Fernández

New Book Imported to Austria
Delivery: 15 Jul - 17 Jul Shipping: 8 to 9 business days.
37,47 €
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37,47 €

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Synopsis "Strategic Advertising Mechanisms: From Copy Strategy to Iconic Brands"

Integrates the most important strategic advertising mechanisms developed throughout time: USP, brand image, positioning, Lovemarks. This is the first book to bring together the most consolidated methods by advertisers or advertising agencies (P&G, Bates, Ogilvy or Euro) in the history of modern advertising. Available in English for the first time.

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