Name: Sonic Branding: An Essential Guide to the Art and Science of Sonic Branding
Price: 66.90 EUR
Availability: InStock
Author: Jackson, D.
ISBN: 9781349509775

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portada Sonic Branding: An Essential Guide to the Art and Science of Sonic Branding

Sonic Branding: An Essential Guide to the Art and Science of Sonic Branding

Type

Physical Book

Author

D. Jackson

Publisher

Palgrave MacMillan

Language

English

Pages

179

Format

Paperback

Dimensions

22.9 x 15.2 x 1.1 cm

Weight

0.28 kg.

ISBN13

9781349509775

Synopsis "Sonic Branding: An Essential Guide to the Art and Science of Sonic Branding"

Brands have become very important as sources of value and as a means to build value and sustain market position. Much emphasis has been placed upon the visual representation of brands. This book defines a new competitive arena in the creation and development of brands - sound. Sonic branding is a new fast growing area related to advertising and media development of the branding experience. This will be a distinctive book and the first in this important new area.

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Sonic Branding: An Essential Guide to the Art and Science of Sonic Branding - Jackson, D.

Synopsis "Sonic Branding: An Essential Guide to the Art and Science of Sonic Branding"

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