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portada Search Engine Marketing
Type
Physical Book
Author
Publisher
Year
2008
Language
English
Pages
288
Format
Paperback
Dimensions
23.3 x 18.5 x 1.6 cm
Weight
0.48 kg.
ISBN
0071597336
ISBN13
9780071597333
Edition No.
1
Categories

Search Engine Marketing

Andreas Ramos (Author) · Stephanie Cota (Author) · McGraw-Hill Companies · Paperback

Search Engine Marketing - Ramos, Andreas ; Cota, Stephanie

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Synopsis "Search Engine Marketing "

Publisher's Note: Products purchased from Third Party sellers are not guaranteed by the publisher for quality, authenticity, or access to any online entitlements included with the product.Revolutionize Your Internet MarketingLeverage today's Internet marketing strategies to reach customers, increase sales, and establish performance-based marketing in your organization. Search Engine Marketing explains how to use Web analytics, key performance indicators (KPIs), search engine optimization (SEO), and search marketing-the critical tools for success. Multichannel marketing, which uses radio, TV, and print to broadcast your message, is also covered. The book includes revealing interviews with industry experts as well as valuable tips on vendor selection. Implement an effective, integrated marketing program for your business with help from this definitive guide. Track and measure both digital and traditional marketing with analyticsDefine and use KPIs to manage campaigns and channels for maximum profitability Employ SEO strategies to increase leads, conversions, and salesUnderstand how website architecture, keywords, tags, and sitemaps affect search resultsUse PPC to place ads in search engines, radio, TV, and newspapersGet hands-on strategies for maximizing Google Analytics and Google AdWords

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