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portada Nunca Pares: Autobiografía del Fundador de Nike (in Spanish)
Type
Physical Book
Author
Publisher
Year
2018
Language
Spanish
Pages
432
Format
Paperback
Dimensions
22.4 x 15.2 x 3.3 cm
Weight
0.52 kg.
ISBN13
9781949061611
Categories

Nunca Pares: Autobiografía del Fundador de Nike (in Spanish)

Phil Knight (Author) · Conecta · Paperback

Nunca Pares: Autobiografía del Fundador de Nike (in Spanish) - Knight, Phil

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Synopsis "Nunca Pares: Autobiografía del Fundador de Nike (in Spanish)"

Phil Knight, el gurú de los negocios detrás del la multimillonaria marca Nike, nos relata por primera vez su trayectoria hacia el éxito.Phil Knight habla por primera vez de la auténtica historia detrás de Nike, la empresa que fundó en 1962, que hoy factura más de 30 000 millones de dólares al año, y cuyo logo ha llegado a ser un símbolo global, el icono más ubicuo y reconocido en todo el mundo.Todo comenzó con 50 dólares y una idea sencilla: importar calzado deportivo económico y de gran calidad desde Japón. Vendiendo esos tenis en la cajuela de su coche, Phil Knight consiguió facturar 8 000 dólares durante el primer año. Progresivamente, este pequeño negocio se convirtió en una start-up exitosa que revolucionó el mercado, creó una marca universal e innovadora y evolucionó hasta convertirse en el gigante actual.En estas memorias sinceras y viscerales, Phil Knight relata los numerosos riesgos asumidos, los reveses sufridos y los incipientes éxitos, pero sobre todo la relación con sus primeros colaboradores y empleados, un grupo de inconformistas y luchadores que acabaron sintiéndose como hermanos.Juntos, animados por la fuerza de un objetivo común y una fe profunda en el espíritu del deporte, construyeron una marca que transformó todos los cánones establecidos.ENGLISH DESCRIPTIONIn this instant and tenacious New York Times bestseller, Nike founder and board chairman Phil Knight "offers a rare and revealing look at the notoriously media-shy man behind the swoosh" (Booklist, starred review), illuminating his company's early days as an intrepid start-up and its evolution into one of the world's most iconic, game-changing, and profitable brands.Bill Gates named Shoe Dog one of his five favorite books of 2016 and called it "an amazing tale, a refreshingly honest reminder of what the path to business success really looks like. It's a messy, perilous, and chaotic journey, riddled with mistakes, endless struggles, and sacrifice. Phil Knight opens up in ways few CEOs are willing to do."Fresh out of business school, Phil Knight borrowed fifty dollars from his father and launched a company with one simple mission: import high-quality, low-cost running shoes from Japan. Selling the shoes from the trunk of his car in 1963, Knight grossed eight thousand dollars that first year. Today, Nike's annual sales top $30 billion. In this age of start-ups, Knight's Nike is the gold standard, and its swoosh is one of the few icons instantly recognized in every corner of the world.But Knight, the man behind the swoosh, has always been a mystery. In Shoe Dog, he tells his story at last. At twenty-four, Knight decides that rather than work for a big corporation, he will create something all his own, new, dynamic, different. He details the many risks he encountered, the crushing setbacks, the ruthless competitors and hostile bankers--as well as his many thrilling triumphs. Above all, he recalls the relationships that formed the heart and soul of Nike, with his former track coach, the irascible and charismatic Bill Bowerman, and with his first employees, a ragtag group of misfits and savants who quickly became a band of swoosh-crazed brothers.Together, harnessing the electrifying power of a bold vision and a shared belief in the transformative power of sports, they created a brand--and a culture--that changed everything.
Phil Knight
  (Author)
View Author's Page
(Portland, USA, 1938) Philip Hampson Knight, better known as Phil Knight, is an American billionaire magnate and CEO. He co-founded Nike with Bill Bowerman and was the brand's Director. He stepped down as a Nike executive on December 28, 2004, although he remained chairman of the Board of Directors. Additionally, he owns the film production company Laika.
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Customers reviews

Susana Contreras Wednesday, November 08, 2023
Verified Purchase

Tal como su título, no podía parar de leer, un libro fantástico, muy entretenido. Aventura, riesgo, visión, innovación, valentía, confianza, amistad, suerte, perseverancia, superación, supervivencia, todo en este libro. Nos aterriza al surgimiento de estas y otras empresas exitosas, que surgieron desde abajo.

00
 Brian Stevens Morales Cohecha Friday, August 16, 2024
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Desde sus primeras páginas, un excelente libro. Valió la pena porque estaba en Estados Unidos!

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 Anonymous User Monday, February 16, 2026
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importante disfrutar libros de historias reales.gracias por las ofertas y libros de todos los generos.

00
 Alvaro Grueso Wednesday, October 12, 2022

Un libro Espectacular a mi parecer. El autor mezcla una redacción muy entretenida con una serie de problemas que van llevando el hilo de la historia. Con mezclas de humor, cosas del dia a dia e historias atrapadoras. muy muy recomendado

00
 Cristian Parra Thursday, July 27, 2023

Libro muy recomendado ya que además de ser muuuy entretenido, inspira todo aquel quiere emprender.

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 Adrian Campaña Zarate Saturday, February 22, 2025

Hermoso libro. La simplicidad y divertida forma en la que el libro narra la historia de uno de las marcas más exitosas de todos los tiempos hace que no quieras dejar de leerlo. Motivador, práctico, entretenido e inspirador.

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