Name: Microeconomics for Managers: Principles and Applications
Price: 180.11 EUR
Availability: InStock
Author: McKenzie, Richard B. ; Schansberg, D. Eric ; Lee, Dwight R.
ISBN: 9781009354783

portada Microeconomics for Managers: Principles and Applications

Microeconomics for Managers: Principles and Applications

Type

Physical Book

Author

Richard B. McKenzie

Dwight R. Lee

D. Eric Schansberg

Publisher

Cambridge University Press

Language

English

Pages

566

Format

Hardcover

Dimensions

25.5 x 18.5 x 3.3 cm

Weight

1.31 kg.

ISBN13

9781009354783

Edition No.

0004

Synopsis "Microeconomics for Managers: Principles and Applications"

This fully updated fourth edition explores microeconomic concepts, with a distinctive emphasis on 'the economic way of thinking' and its applicability to sharp managerial thinking, productivity, and good decision-making. It stands apart due to its strong focus on practical and applied knowledge from the business context and its unique structure (Part I of each chapter develops key economic principles; Part II draws on those principles to discuss organizational and incentive issues in management, focusing on solving the 'principal-agent' problem to maximize the profitability of the firm). There are plentiful real-life scenarios and provocative examples in each chapter. Accessible to MBA students, other graduate students and undergraduates, it is ideal as a core text for courses in Managerial Economics. Requiring an understanding of only basic algebra, this new edition is more concise with a wealth of online resources, including additional online chapters and an online appendix with more advanced mathematical applications.

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Microeconomics for Managers: Principles and Applications - McKenzie, Richard B. ; Schansberg, D. Eric ; Lee, Dwight R.

Synopsis "Microeconomics for Managers: Principles and Applications"

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