Name: Marketing Management Concepts and Tools: A Simple Introduction
Price: 11.50 EUR
Availability: InStock
Author: Erickson, K. H.
ISBN: 9781499141016

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Marketing Management Concepts and Tools: A Simple Introduction

Type

Physical Book

Author

K. H. Erickson

Publisher

Createspace

Language

English

Pages

Format

Paperback

Dimensions

20.3 x 13.3 x 0.3 cm

Weight

0.07 kg.

ISBN13

9781499141016

Synopsis "Marketing Management Concepts and Tools: A Simple Introduction"

Marketing Management Concepts and Tools: A Simple Introduction presents the central ideas and methods of marketing management. Discover the marketing basics, management goals, consumer-led marketing, strategic planning, and segmentation, targeting and positioning.Examine market dynamics and competitive strategy, the creation of a brand, consumer behaviour, business to business marketing, and market research.Look at market innovation, services, internet marketing, communications and advertising, distribution, pricing, and the future of marketing.

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Marketing Management Concepts and Tools: A Simple Introduction - Erickson, K. H.

Synopsis "Marketing Management Concepts and Tools: A Simple Introduction"

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