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portada How Brands Grow 2 Revised Edition: Including Emerging Markets, Services, Durables, b2b and Luxury Brands
Type
Physical Book
Author
Publisher
Year
2021
Language
English
Pages
256
Format
Hardcover
Dimensions
23.7 x 16.4 x 1.9 cm
Weight
0.54 kg.
ISBN13
9780190330026
Edition No.
0002
Categories

How Brands Grow 2 Revised Edition: Including Emerging Markets, Services, Durables, b2b and Luxury Brands

Jenni Romaniuk (Author) · Bryon Sharp (Author) · Oxford University Press · Hardcover

How Brands Grow 2 Revised Edition: Including Emerging Markets, Services, Durables, b2b and Luxury Brands - Romaniuk, Jenni ; Sharp, Bryon

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Delivery to any Austria address between Monday, May 25 and Wednesday, May 27
Origin: United Kingdom Import costs included in the price ✅
Delivery to any Austria address between Monday, May 25 and Wednesday, May 27.
Origin: United Kingdom Import costs included in the price ✅
Delivery to any Austria address between Thursday, May 14 and Monday, May 18.

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Synopsis "How Brands Grow 2 Revised Edition: Including Emerging Markets, Services, Durables, b2b and Luxury Brands "

This book will change the way you think about marketing forever. Following the success of international bestseller How Brands Grow: What Marketers Dont Know, How Brands Grow Part 2 takes readers further on a journey to smarter, evidence-based marketing. How Brands Grow Part 2 is about the fundamentals of buying behaviours and brand performance DS fundamentals that provide a consistent roadmap for brand growth, and improved marketing productivity. This revised edition includes updates to all chapters and the addition of a new chapter, 'Getting Down to Business-to-Business Markets'.

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The binding of this edition is Hardcover.

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