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portada Heritage Entrepreneurship: Cultural and Creative Pursuits in Business Management
Type
Physical Book
Publisher
Author
Language
English
Pages
169
Format
Paperback
Dimensions
21.0 x 14.8 x 1.0 cm
Weight
0.23 kg.
ISBN13
9789811951510
Categories

Heritage Entrepreneurship: Cultural and Creative Pursuits in Business Management

Ratten, Vanessa (Author) · Palgrave MacMillan · Paperback

Heritage Entrepreneurship: Cultural and Creative Pursuits in Business Management - Ratten, Vanessa

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Synopsis "Heritage Entrepreneurship: Cultural and Creative Pursuits in Business Management"

This book explores cultural and creative processes as they occur in a heritage setting, and how they can be applied to business projects. More specifically, the chapters take a detailed look at the importance of culture in entrepreneurial pursuits regarding heritage matters. This involves focusing on how culture is embedded within heritage entrepreneurship and the distinctive comparative advantages of taking a cultural approach to business. The role of entrepreneurial environments in terms of accepting creativity is highlighted, thereby making a new contribution to the study of heritage entrepreneurship. The book also elaborates on how heritage entrepreneurs are embedded in an entrepreneurial ecosystem that consists of a number of different stakeholders. In doing so, the book provides an interdisciplinary perspective about the ways culture, creativity and heritage combine in order to produce novel entrepreneurial contributions. It speaks to researchers, practitioners and policymakers interested in heritage entrepreneurship, enabling them to gain ideas for their work, and to move the field forward with a better understanding of heritage entrepreneurship.

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