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portada Green Marketing Tools on Green Product Purchasing Intention
Type
Physical Book
Author
Publisher
Language
English
Pages
60
Format
Paperback
Dimensions
22.9 x 15.2 x 0.4 cm
Weight
0.10 kg.
ISBN13
9786207469345
Categories

Green Marketing Tools on Green Product Purchasing Intention

L. M. a. Shamila (Author) · T. Prabaharan (Author) · J. S. Jayawardhana (Author) · LAP Lambert Academic Publishing · Paperback

Green Marketing Tools on Green Product Purchasing Intention - Jayawardhana, J. S. ; Shamila, L. M. a. ; Prabaharan, T.

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Delivery: 15 Jul - 17 Jul Shipping: 12 to 13 business days.
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Synopsis "Green Marketing Tools on Green Product Purchasing Intention"

Environmentally friendly criteria are become a major consideration of a customer, when buy a product. With the increasing environmental pollution, customers give their attention to protect the environment. This trend also the matter in Sri Lankan context due to recorded high pollution index rates in past years. Due to that Sri Lankan consumers' purchasing intention changed towards the Green Purchasing intention. The identification of new green behavior and corporate responsible of companies towards the environmental protection are paved the way to marketers to innovate new green products. The exact impact of those marketing tools on consumers' purchasing intention takes in to consideration. Hence, this study aimed to find out whether the Perception of eco-labeling, Perception of eco-brand, Enviromental advertisement, Trust of Eco Label and Eco Brand impact on Green Purchasing intention of Sri Lankan customers. The target population for this study comprises individuals actively involved in the purchase of electronic home appliances in Sri Lank

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