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portada Entrepreneurship in a European Perspective: Concepts for the Creation and Growth of new Ventures
Type
Physical Book
Publisher
Author
Year
2010
Language
English
Pages
499
Format
Paperback
ISBN
3834920673
ISBN13
9783834920676
Edition No.
2010
Categories

Entrepreneurship in a European Perspective: Concepts for the Creation and Growth of new Ventures

Christine K. Volkmann; Kim Oliver Tokarski; Marc Gr Nhagen (Author) · Gabler Verlag · Paperback

Entrepreneurship in a European Perspective: Concepts for the Creation and Growth of new Ventures - Christine K. Volkmann; Kim Oliver Tokarski; Marc Gr Nhagen

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Synopsis "Entrepreneurship in a European Perspective: Concepts for the Creation and Growth of new Ventures "

This textbook focuses on the management challenges of founding a new venture and managing its rapid growth as the firm evolves. It covers crucial management areas in the entrepreneurship context such as entrepreneurial finance, marketing, and human resource management. Also, more hands-on management topics like writing a business plan and choosing a legal form for a venture are covered. A key chapter of the book is dedicated to leadership challenges in managing rapidly growing young firms located in new industries and technology areas. The book is written from a Continental European perspective to cater for its European target audience in entrepreneurship courses to be held in English.

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