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portada E-Marketing
Type
Physical Book
Publisher
Author
Year
2018
Language
English
Pages
452
Format
Paperback
ISBN13
9781138731370
Edition No.
8
Categories

E-Marketing

Raymond D. Frost; Alexa Fox; Judy Strauss (Author) · Routledge · Paperback

E-Marketing - Raymond D. Frost; Alexa Fox; Judy Strauss

New Book Imported to Austria
Delivery: 19 Aug - 24 Aug Shipping: 12 to 14 business days.
229,45 €
Import costs and 10% VAT included in the price ✅
229,45 €

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Synopsis "E-Marketing "

E-Marketing is the most comprehensive book on digital marketing, covering all the topics students need to understand to "think like a marketer". The book connects digital marketing topics to the traditional marketing framework, making it easier for students to grasp the concepts and strategies involved in developing a digital marketing plan. With a strategic approach that focuses on performance metrics and monitoring, it is a highly practical book. The authors recognize that the digital landscape is constantly and rapidly changing, and the book is structured to encourage students to explore the digital space, and to think critically about their own online behavior. "Success stories," "trend impact," and "let’s get technical" boxes, as well as online activities at the end of each chapter provide undergraduate students with everything they need to be successful in creating and executing a winning digital marketing strategy.  

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