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portada Digital Transformation for Fashion and Luxury Brands. Theory and Practice
Type
Physical Book
Publisher
Author
Year
2025
Pages
480
Format
Paperback
Dimensions
21.00 x 14.80 cm
ISBN13
9783031355912

Digital Transformation for Fashion and Luxury Brands. Theory and Practice

Michelle Willis;Wilson Ozuem;Silvia Ranfagni (Author) · Palgrave Macmillan · Paperback

Digital Transformation for Fashion and Luxury Brands. Theory and Practice - Michelle Willis;Wilson Ozuem;Silvia Ranfagni

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Synopsis "Digital Transformation for Fashion and Luxury Brands. Theory and Practice"

This book re-evaluates the diffusion and positioning of fashion and luxury brands following the impact and disruption of digital transformations, particularly on existing omni-channel models and touchpoints and consumer behaviours.

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