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portada Die Akzeptanz Kartenbasierter Kundenbindungsprogramme aus Konsumentensicht: Determinanten und Erfolgswirkungen (in German)
Type
Physical Book
Publisher
Author
Language
German
Pages
360
Format
Paperback
ISBN13
9783835009455

Die Akzeptanz Kartenbasierter Kundenbindungsprogramme aus Konsumentensicht: Determinanten und Erfolgswirkungen (in German)

Anke Hoffmann (Author) · Springer · Paperback

Die Akzeptanz Kartenbasierter Kundenbindungsprogramme aus Konsumentensicht: Determinanten und Erfolgswirkungen (in German) - Anke Hoffmann

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Synopsis "Die Akzeptanz Kartenbasierter Kundenbindungsprogramme aus Konsumentensicht: Determinanten und Erfolgswirkungen (in German)"

Anhand von Befragungsdaten zu elf gro en deutschen Kundenkartenprogrammen untersucht Anke Hoffmann die Akzeptanz kartenbasierter Kundenbindungsprogramme aus Konsumentensicht.

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The book is written in German.

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The binding of this edition is Paperback.

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