Name: Contigo Hasta la Muerte (in Spanish)
Price: 23.97 EUR
Availability: InStock
Rating: 5 (3 reviews)
Author: David Gómez
ISBN: 9786287634060

portada Contigo Hasta la Muerte (in Spanish)

Type

Physical Book

Author

David Gómez

Publisher

Ediciones B

Synopsis "Contigo Hasta la Muerte (in Spanish)"

Lograr una venta es fácil: baje el precio, ofrezca un beneficio adicional o prometa un servicio extra y el cliente aceptará. Ha sido la fórmula por siglos. Ahora la pregunta es: ¿de qué sirve vender una vez, si el cliente no repite y no nos recomienda? La propuesta de Contigo hasta la muerte es muy sencilla: aprenda cómo pasar de la primera compra a la recurrencia; cómo dejar de pensar en transacciones para pensar en relaciones, y cómo convertir clientes esporádicos en fervientes promotores de su negocio. La forma para lograrlo es simple: cumpla sus promesas y no se pierda del radar. Se llama generar resultados y construir relaciones. Y para cerrar el proceso con broche de oro está el vendedor, quien al mejor estilo de un canciller hace que comulguen dos mundos divergentes en apariencia: el del cliente y el del proveedor. El representante de ventas, o quien desempeñe esa función, es el que lidera la transformación de la relación con los clientes. Convierta un amor de verano (compra esporádica) en un "hasta que la muerte nos separe" (lealtad incondicional). Bienvenido a un mundo maravilloso de longevidad comercial.

David Gómez

(Author)

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Author of several best sellers, including Good, Beautiful and Expensive, Details that Enchant, and Immortal Businesses. Some have been translated into English, among them: Stop Competing on Price, It’s the Small Things, and Yellow. He has published over one thousand eight hundred articles and a weekly electronic newsletter that since 2010 reaches more than fifty thousand subscribers in Latin America. He is the director of Well Thought, a ridiculously practical commercial training company, with which he accompanies transformation processes in organizations around the world. To date, he has worked with more than three hundred seventy companies and has made more than eight hundred presentations. Before founding Well Thought, in 2009, he worked for fifteen years in commercial positions for Coca-Cola, DuPont, Avery Dennison, Spectrum Brands, and the Latin Advertising Group. He holds a degree in Business Administration, specializes in Consumer Psychology, and has an MBA. He is a sales and marketing trainer for Africa, the Middle East, Asia, and Latin America with the NGO Vital Voices since 2015, and a member of the National Speakers Association in the United States and the Virtual Speakers Association International in Europe. Proudly Colombian, model 1970. wellthought.com

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Customers reviews

Augusto Londono Tuesday, August 08, 2023
Verified Purchase
Entrega oportuna y excelentemente protegida.
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Walther Burga Sunday, July 14, 2024
Verified Purchase
Muy práctico y al punto
00
Victor Hugo Valencia Salazar Monday, February 24, 2025
Verified Purchase
Excelente libro
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