Hallo! Tracked shipping to Austria with Delivery Duty Paid for just €3.99  

Ship to
Austria
0

My Account

  • argentina
  • chile
  • colombia
  • españa
  • méxico
  • perú
  • estados unidos
  • internacional

menu

Select your country

Americas

Europe

Rest of the world

portada Consumer Information Processing: Decision Making
Type
Physical Book
Publisher
Author
Language
English
Pages
404
Format
Hardcover
Dimensions
22.9 x 15.2 x 2.4 cm
ISBN13
9781636515915

Consumer Information Processing: Decision Making

Bettman, James R.; Publishers, Vibrant (Author) · Vibrant Publishers · Hardcover

Consumer Information Processing: Decision Making - Bettman, James R.; Publishers, Vibrant

New Book Imported to Austria
Delivery: 25 Aug - 27 Aug Shipping: 5 to 6 business days.
130,34 €
Import costs and 10% VAT included in the price ✅
130,34 €

Choose the list to add your product or create one New List

Go to My Wishlists
Calculate shipping cost

Synopsis "Consumer Information Processing: Decision Making"

Consumer Information Processing: Decision Making by James R. Bettman provides a pioneering exploration into how consumers perceive, interpret, and respond to information when making purchase decisions. Drawing from cognitive psychology, behavioral science, and marketing strategy, Bettman constructs a detailed framework that decodes the mental models consumers use to evaluate alternatives and make trade-offs. This book dives deep into the mechanics of memory, attention, and learning, showcasing how these processes influence buying behavior across product categories.Ideal for academics, market researchers, and behavioral economists, the book blends empirical research with theoretical models to reveal how consumers process complexity, cope with uncertainty, and adapt over time. It also touches on real-world applications-from advertising effectiveness to digital interface design-offering critical insight for brands looking to influence decision-making pathways.Part of the Legend in Consumer Behavior series, this edition cements Bettman's legacy as a transformative thinker in the field. For anyone studying or influencing consumer behavior, this book remains an essential, research-driven resource.

Customers reviews

More customer reviews
  • 0% (0)
  • 0% (0)
  • 0% (0)
  • 0% (0)
  • 0% (0)

Frequently Asked Questions about the Book

Is the book original?

All books in our catalog are Original.

In what language is the book written?

The book is written in English.

What is the format of this book?

The binding of this edition is Hardcover.

Questions and Answers about the Book

Do you have a question about the book? Login to be able to add your own question.

Opinions about Bookdelivery

More customer reviews