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portada Computational Advertising: Market and Technologies for Internet Commercial Monetization
Type
Physical Book
Publisher
Author
Language
English
Pages
442
Format
Paperback
ISBN13
9781032241401
Edition No.
2

Computational Advertising: Market and Technologies for Internet Commercial Monetization

Peng Liu; Chao Wang (Author) · Crc Press · Paperback

Computational Advertising: Market and Technologies for Internet Commercial Monetization - Peng Liu; Chao Wang

New Book Imported to Austria *
Delivery: 20 Apr - 22 Apr Shipping: 3 to 4 business days.
81,63 €
* Import costs and 10% VAT included in the price ✅
81,63 €
Delivery to any Austria address between Monday, April 20 and Wednesday, April 22
Origin: United Kingdom Import costs included in the price ✅
Delivery to any Austria address between Monday, April 20 and Wednesday, April 22.

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Synopsis "Computational Advertising: Market and Technologies for Internet Commercial Monetization "

This book introduces computational advertising, and Internet monetization. It provides a macroscopic understanding of how consumer products in the Internet era push user experience and monetization to the limit. Part One of the book focuses on the basic problems and background knowledge of online advertising. Part Two targets the product, operations, and sales staff, as well as high-level decision makers of the Internet products. It explains the market structure, trading models, and the main products in computational advertising. Part Three targets systems, algorithms, and architects, and focuses on the key technical challenges of different advertising products.Features- Introduces computational advertising and Internet monetization- Covers data processing, utilization, and trading- Uses business logic as the driving force to explain online advertising products and technology advancement- Explores the products and the technologies of computational advertising, to provide insights on the realization of personalization systems, constrained optimization, data monetization and trading, and other practical industry problems- Includes case studies and code snippets

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