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portada Competitive Intelligence
Type
Physical Book
Publisher
Author
Year
2001
Language
English
Pages
236
Format
Hardcover
ISBN
0333786696
ISBN13
9780333786697
Edition No.
2001
Categories

Competitive Intelligence

C. West (Author) · Palgrave Macmillan · Hardcover

Competitive Intelligence - C. West

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Synopsis "Competitive Intelligence "

To beat your competitors you must know exactly what they are doing. It is impossible to put together a successful competitive strategy if you are unsure what your competitors are doing, what they plan to do or even who your competitors really are. As markets evolve even more rapidly and companies adapt their plans much faster, the demand for competitive intelligence has spiralled. Christopher West, an expert in the field, shows you how to collect, analyse and use competitive intelligence from a variety of sources, including the internet, and change your competitive strategy accordingly.

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The book is written in English.

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The binding of this edition is Hardcover.

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