Name: Communication Tomorrow: New Audiences, new Technologies, new Media
Price: 55.81 EUR
Availability: InStock
Author: E W. Brody
ISBN: 9780275932817

portada Communication Tomorrow: New Audiences, new Technologies, new Media

Communication Tomorrow: New Audiences, new Technologies, new Media

Type

Physical Book

Publisher

Praeger

Author

E W. Brody

Year

1990

Language

English

Pages

308

Format

Paperback

ISBN

0275932818

ISBN13

9780275932817

Synopsis "Communication Tomorrow: New Audiences, new Technologies, new Media "

This volume provides a comprehensive look at the future of new media into the twenty-first century. Demographic, sociographic, technological, and media trends examined in the book suggest that tomorrow's media world will be far different than the media of today. This volume provides key insights into how the changes in the communications disciplines will impact upon advertising, broadcasting, public relations, marketing, and sales promotion.After examining the trends and changes in established media, the book looks at the information industry and new technologies, the new print media, the electronic media, and media in organizations. Next, the book explores the newest of the new media, the future, from the standpoint of media users (merchandisers, employers, politicians) and information consumers. Finally, this volume looks at the future of the communications disciplines. Communication Tommorrow is an ideal reference book for anyone involved in public relations, advertising, sales promotion, mass communication, broadcasting, marketing, and journalism.

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Communication Tomorrow: New Audiences, new Technologies, new Media - E W. Brody

Synopsis "Communication Tomorrow: New Audiences, new Technologies, new Media "

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