Name: But I Don't Sell: An Eye Care Professional's Guide to Being More Persuasive, Influential and Successful
Price: 23.27 EUR
Availability: InStock
Author: Vargo, Steve
ISBN: 9781731487940

portada But I Don't Sell: An Eye Care Professional's Guide to Being More Persuasive, Influential and Successful

But I Don't Sell: An Eye Care Professional's Guide to Being More Persuasive, Influential and Successful

Type

Physical Book

Author

Steve Vargo

Publisher

Independently Published

Language

English

Pages

144

Format

Paperback

Dimensions

22.9 x 15.2 x 0.9 cm

Weight

0.22 kg.

ISBN13

9781731487940

Synopsis "But I Don't Sell: An Eye Care Professional's Guide to Being More Persuasive, Influential and Successful"

A Scientifically Proven Approach to Being More Influential with Your Patients. Eye care professionals are not trained salespeople, yet they are tasked with selling people every day. This can involve recommending prescription sunglasses to an early cataract patient, getting a glaucoma patient to be more compliant with eyedrops, or launching a promotion to sell more contact lenses. But why are some practices more successful at this than others? This book connects the dots between how to sell and how people want to be sold to. As the title implies, this book is not strictly focused on selling in the traditional sense. Rather, it focuses on the science behind why people buy. Blending years of cutting-edge research in consumer psychology, neuroscience, and behavioral economics, this book provides a scientifically proven framework for becoming more influential and impactful with ALL your recommendations. In this book you'll learn strategies for: Increasing revenuesReducing optical walkoutsGetting patients to better comply with medicationsReducing no-showsGaining more referralsGrowing a specialty serviceGetting patients to change bad habitsImproving ROI on marketingGetting more people to say "Yes!" To you

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But I Don't Sell: An Eye Care Professional's Guide to Being More Persuasive, Influential and Successful - Vargo, Steve

Synopsis "But I Don't Sell: An Eye Care Professional's Guide to Being More Persuasive, Influential and Successful"

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