Name: building brand identity,a strategy for success in a hostile marketplace
Price: 51.50 EUR
Availability: InStock
Author: Upshaw, Lynn B.
ISBN: 9780471042204

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Type

Physical Book

Author

Lynn B. Upshaw

Publisher

Wiley

Year

1995

Language

English

Format

Hardcover

Dimensions

24.2 x 16.5 x 2.6 cm

Weight

0.67 kg.

ISBN

047104220X

ISBN13

9780471042204

Synopsis "building brand identity,a strategy for success in a hostile marketplace"

Brand identity is the special quality that gives a product or service its unique character in the minds of consumers. While establishing brand identity has never been easy, thanks to the fracturing of conventional media, mounting consumer distrust, and an unprecedented proliferation of new brands, it is now more difficult than ever. This guide provides simple steps for overcoming those obstacles in order to develop and deploy a strategy for creating a solid brand identity.

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building brand identity,a strategy for success in a hostile marketplace - Upshaw, Lynn B.

Synopsis "building brand identity,a strategy for success in a hostile marketplace"

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