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portada Advertising in America: A Reference Handbook
Type
Physical Book
Author
Publisher
Language
English
Pages
264
Format
Hardcover
ISBN13
9781440877667
Categories

Advertising in America: A Reference Handbook

Danielle Sarver Coombs (Author) · Bloomsbury Academic · Hardcover

Advertising in America: A Reference Handbook - Coombs, Danielle Sarver

New Book Imported to Austria
Delivery: 10 Jul - 15 Jul Shipping: 5 to 7 business days.
74,90 €
Import costs and 10% VAT included in the price ✅
74,90 €

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Synopsis "Advertising in America: A Reference Handbook"

This book provides an accessible resource for understanding the world behind the advertising jingles and Super Bowl commercials and digital algorithms. Advertising has become a ubiquitous force in American life, penetrating almost every aspect of our daily routines. Additionally, as technology has evolved throughout American history, so too has advertising proliferated as media has become increasingly sophisticated and ever-present, whether it takes the form of algorithms governing your social media feed, television commercials, paid influencers, or stadiums branded with the names of corporate sponsors/owners. This authoritative one-stop resource provides a rich overview of the evolution and present state of advertising in all its forms, as well as the multitude of connected issues-data collection, privacy, consumerism, technology, and others-regarding advertising and its role as both a shaper and reflector of American culture. It surveys various advertising media, discusses the social and cultural contexts in which it is consumed, and highlights key moments in the history of advertising in the United States. In addition, the book is supplemented with carefully curated primary sources, personal essays, a glossary of advertising terms, and other resources to provide readers with a full picture of advertising as both an industry and a shaper of American culture.

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The book is written in English.

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The binding of this edition is Hardcover.

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