Name: 209
Price: 29.85 EUR
Availability: InStock
Rating: 5 (1 reviews)
Author: Knapp, Jake ; Zeratsky, John ; Kowitz, Braden
ISBN: 9781501121746

Type

Physical Book

Author

Publisher

Language

English

Pages

288

Format

Hardcover

Dimensions

23.6 x 15.7 x 2.8 cm

Weight

0.57 kg.

ISBN13

9781501121746

Synopsis "209"

From inside Google Ventures, a unique five-day process for solving tough problems, proven at thousands of companies in mobile, e-commerce, healthcare, finance, and more. Entrepreneurs and leaders face big questions every day: What's the most important place to focus your effort, and how do you start? What will your idea look like in real life? How many meetings and discussions does it take before you can be sure you have the right solution? Now there's a surefire way to answer these important questions: the Design Sprint, created at Google by Jake Knapp. This method is like fast-forwarding into the future, so you can see how customers react before you invest all the time and expense of creating your new product, service, or campaign. In a Design Sprint, you take a small team, clear your schedules for a week, and rapidly progress from problem, to prototype, to tested solution using the step-by-step five-day process in this book. A practical guide to answering critical business questions, Sprint is a book for teams of any size, from small startups to Fortune 100s, from teachers to nonprofits. It can replace the old office defaults with a smarter, more respectful, and more effective way of solving problems that brings out the best contributions of everyone on the team--and helps you spend your time on work that really matters.

Jake Knapp

(Author)

View Author's Page

Jake Knapp is the creator of the "Sprint method" from Google Ventures and has applied it in over a hundred instances in startups such as 23andMe, Slack, Nest, and Foundation Medicine. Previously, Jake had worked at Google leading sprints for all kinds of projects like Gmail or Google X. He is among the tallest designers in the world.

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